As the UK heats up, searches for rosé wine deals, Whispering Angel dupes and even chicken wine dupes are surging, with shoppers looking for cheaper alternatives to premium bottles.
Instead of paying over £20 for big-name rosé, many are switching to supermarket options that deliver similar taste for a fraction of the price.
With some bottles costing less than half the price of favourites like Whispering Angel and La Vieille Ferme Rosé, the savings quickly add up. In some cases, shoppers are cutting their wine bill by up to 60 percent per bottle, making it easier to stock up for summer without overspending.
Supermarkets like Aldi are driving the trend, offering Provence-style rosé, sparkling options and viral blends at prices starting from just £6.
Here are the Aldi rosé dupes shoppers are picking up right now:
Sainte Victoire Provence Rosé £8.99
A Provence-style alternative to Whispering Angel at £22.50
Saving around £13.50, roughly 60 percent cheaper
Le Petit Poulet Rosé £6.29
A budget swap for La Vieille Ferme Rosé, often nicknamed “chicken wine”
Saving about £2.70, around 30 percent less
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Specially Selected Rosorange £9.99
A viral rosé-orange wine hybrid offering a premium-style experience without the premium price
Jolie by Juliette £7.69
A French rosé dupe delivering similar berry and citrus notes to pricier bottles for under £8
Organic Costa Toscana Rosé £7.99
A Provence-style rosé alternative with raspberry and strawberry notes at a lower price point
Castellore Organic Prosecco Rosé £7.99
A sparkling option offering a cheaper alternative to premium pink prosecco.
The shift towards dupes reflects a wider trend, with shoppers increasingly searching for cheap rosé wine, best supermarket rosé and wine dupes UK as they look to balance summer spending.
With barbecues, picnics and garden gatherings on the horizon, these lower-cost alternatives are proving especially popular.
For many, it is no longer about the label on the bottle, but how much they can save without sacrificing taste.