M&S is bringing back one of its most recognisable fashion names with a new St Michael collection created in collaboration with cult London streetwear label Aries.
The limited-edition M&S x Aries collection launches on August 20, with 26 pieces spanning womenswear, menswear and accessories. Prices start at £10 and go up to £150, making it an interesting option for shoppers who want a designer-inspired look without the usual luxury price tag.
The collaboration taps into the growing nostalgia for St Michael, the historic M&S label that has found a new following through vintage shopping, resale platforms and social media.
Rather than simply reproducing old designs, Aries has raided the M&S archive and given its most recognisable details a contemporary streetwear makeover.
The St Michael label is back
At the heart of the collection are reworked St Michael crests featuring the iconic angel motif, alongside Aries’ signature Temple logo.
There are also references to the original Penny Bazaar, heritage crests, sporting emblems and collegiate designs.
The range mixes classic M&S staples with Aries’ edgier aesthetic, including pinstripe tailoring, striped shirts, ties, tracksuits, hoodies, graphic sweatshirts, knitwear, slip dresses and cardigans.
There are also some more unexpected pieces, including a matching cardigan and brief set.
M&S has revived its St Michael label for a new generation with Aries. (Image: M&S)
M&S x Aries collection: prices
For shoppers tempted by the collaboration, some of the pieces include:
Accessories also include statement brooches, hair clips and an oversized Spencer Bear bag charm.
M&S St Michael label collaboration with Aries. (Image: M&S)
One of the more eye-catching pieces is a soft green leather version of the iconic M&S carrier bag, turning a familiar piece of shopping history into a fashion accessory.
The collection will be available through M&S online and selected stores from August 20.
Why the St Michael comeback could prove popular
The collaboration arrives as shoppers increasingly seek out vintage M&S pieces, with the St Michael name becoming particularly popular among younger fashion fans.
Aries founder and creative director Sofia Prantera said she had fond memories of M&S from childhood and used personal references when working on the collection, including Spencer Bear, which she said was gifted to her by her grandmother.
M&S brings back its St Michael label for a new generation with Aries. (Image: M&S)
The result is a collection designed to combine M&S heritage with modern streetwear, while keeping the price point more accessible than many designer collaborations.
For anyone who remembers the St Michael label, it is also a chance to get a new take on a very familiar piece of British retail history.
The M&S x Aries collection launches August 20.
M&S has revived its St Michael label for a new generation with Aries. (Image: M&S)
What is the St Michael label?
St Michael was the much-loved own-brand label used by Marks & Spencer for more than 70 years, first appearing in 1927 before being officially introduced across the retailer’s clothing ranges in 1928.
The label became synonymous with M&S clothing, appearing on everything from dresses and knitwear to menswear and children’s clothes.
But after 72 years, M&S scrapped St Michael in 2000 as part of a major attempt to turn around the retailer’s fortunes and modernise its image.
Now, the vintage label is enjoying an unexpected revival, while the name has already become popular with shoppers hunting for good quality pieces online.