A new tourism and leisure map has been launched to attract visitors to Evesham.
The map, developed by The Valley, highlights the range of experiences available at its country park and the surrounding area.
Targeted at inbound tourists, the map features countryside walks, upgraded attractions, links to New Farm nature reserve, dog-friendly routes and dedicated dog agility areas.
Phil Maclean, retail director at The Valley, said: “This map is about making it as easy as possible for visitors to see just how much there is to enjoy in and around Evesham.
“The Valley’s country park offer has grown significantly, and by linking it directly with the updated town centre map we’re encouraging people to enjoy both – countryside and town, leisure and culture, all in one trip.
“That joined-up thinking is exactly what helps attract visitors, extend dwell time and support our local economy.”
The map also looks ahead to future seasonal activity, including the aspiration for a summer ferry link between The Valley and Offenham, helping to broaden access to the wider Avon Valley and encourage exploration on both sides of the river.
Importantly, the new map combines two destinations in one format.
Alongside The Valley’s leisure map, it features the recently updated Evesham town centre map produced by Evesham Place Board.
Councillor Charlie Homer said: “This is an excellent example of partnership working in action.
“I’d like to praise Evesham Place Board for the quality and ambition of the updated town centre map and for working so constructively with The Valley on a joined-up tourism campaign.
“The Valley has developed its leisure and countryside offer, and this joint approach will help present Evesham as a complete destination – one that offers nature, activity, heritage and a vibrant town centre all within easy reach.”
The new map will be distributed across tourism outlets, accommodation providers and visitor touchpoints throughout Worcestershire and beyond.
This will support Evesham’s growing reputation as a must-visit destination for leisure, walking, dog-friendly breaks and countryside experiences.
The updated town centre map will also appear on town notice boards in the coming weeks.
