An update has been given on the opening date for a brand-new supermarket in Stourport.
Aldi revealed last month that the new Stourport store on Worcester Road will be opening before Christmas.
The website has now been updated and says the new store will be opening on Thursday (November 26).
The news follows Aldi’s annual trading update last month, when it outlined further investment in new stores, continued price cuts and more long-term agreements with British suppliers.
The supermarket, which currently has 1,092 stores, is continuing to invest in expanding its estate, bringing affordable groceries to even more communities across the UK.
The location in Stourport forms part of Aldi’s wider store expansion programme, with the retailer previously announcing plans to grow to 1,500 stores across the UK.
Giles Hurley, Chief Executive Officer for Aldi UK and Ireland, said: “We’re working hard to make good food more affordable for every family – cutting prices on everyday essentials, signing long-term supplier agreements to help increase home-grown production, and continuing to bring affordable groceries to even more communities through our store opening programme.
“This is why more customers are buying more products at Aldi – our relentless focus on simple, everyday low prices and award-winning quality.”
Latest industry figures estimate Aldi’s share of the UK grocery market at 10.6 per cent.
Aldi, ranked the UK’s cheapest supermarket for the past five years and the only one whose prices are dropping year-on-year, said sales were being driven by more customers buying more products in more stores, thanks to its ‘relentless focus on simple, everyday low prices’.
Aldi also reaffirmed its commitment to continue cutting prices across its range.
So far this year, Aldi has invested £340m in reducing prices on over 1,000 products, including orange juice, butter, fresh meat and frozen fish.
Aldi has been contacted for a comment.