A life-saving charity is calling on supporters to go bold and ‘Wear it Red’.
Midlands Air Ambulance Charity is encouraging people across Worcestershire to take part in its annual Wear it Red campaign throughout February 2027, supporting its vital pre-hospital emergency service through red-themed fundraising activities.
Caitlin Stuart, Worcestershire fundraising executive at Midlands Air Ambulance Charity, said: “Wear it Red is one of my favourite campaigns because it shows the heart of our Worcestershire community.
“Every bake sale, every dress down day, every creative idea helps us reach someone in their moment of greatest need.
“We receive no Government funding, so the kindness shown during this campaign genuinely keeps our service operational.”
A special message from the charity’s aircrew is included in the campaign’s resource pack.
To register your interest and receive a free digital Wear It Red Resource Pack to get started, visit midlandsairambulance.com/WIR
